CHRISTIAN GEORGEOU

experienced PRODUCT Leader 

LINKEDIN

ABOUT

9 years experience in software development with 4 in SaaS enterprise and 5 in native mobile app and IoT start-ups.  I'm passionate about solving real problems for actual people and I love being part of small nimble teams.  

BIG DECISIONS

• Listened to market feedback and shifted focus to functionality most benefiting CPG and distribution industries pre-covid.

• Repurposed a product configurator (built for manufacturing) to deliver guided information discovery for a new public sector solution; becoming the #1 demanded feature by new customers.

• Built a new CMS on a widget based framework in the AWS cloud; saving 6200+ development hours as multiple product teams now leverage the same codebase to build and deploy solutions to the market.

• Focused user acquisition investment on Facebook mobile ads resulting in the acquisition of 2.5MM users with an avg. CPI of $0.32; ranking #1 free app in 12 global markets on iTunes and Google Play.

SKILLS

• Product Management

• Strategy & Road-mapping

• Product Marketing

• Go-to-market Planning

• SaaS Pricing

• Product Design

• Digital Analytics

• Digital Marketing

EXPERIENCE

Dir of PRoduct / Staff PM

BLUE BITE -  NEW YORK

• First PM hired.

• Built the product org, providing leadership to a team of PMs and mentorship for 20+ engineers and UI/UX designers.

• Launched a next-generation web app builder for IoT solutions supporting circularity and sustainability, digital product passport, and anti-counterfeiting; rendering +1MM personalized consumer experiences per month.

• Built, launched, and scaled a v.2.0 enterprise-grade connected product cloud; today digitally connecting over 100MM unique physical things globally.

• Helped Blue Bite scale to acquisition by aligning product engineering, sales, customer success, and marketing to a disruptive product strategy driving +600% growth of MAUs and +300% in Blue Bite’s valuation.

SEnior Product manager

INFOR -  NEW YORK

• Launched from 0-to-1 a CMS and Web builder platform used by internal industry teams to launch B2B2C consumer-grade web applications saving over 6200+ application development hours over a 2-year period.  

• Drove consensus and delivery across UX, Eng, Sales, and support to launch a suite of Multi-tenant SaaS Cloud solutions; a B2B eCommerce platform (serving fashion, distribution, and manufacturing); and Citizen Engagement product (for local and state governments) cumulatively generating 20MM in ARR in the first 2 years from launch. 

• Ran program management for horizontal integrations with in-house ERP’s and 3rd party PIM and CPQ solutions.

PRODUCT MANAGER

HOOK & LOOP CREATIVE LAB (an Infor Company)  -  NEW YORK

• Evangelized consumer grade UI/UX design system standard adoption across Infor’s product groups.

• Worked with a cross-functional engineering team (developers, designers, QA) to build from concept to launch a fully functional proof-of-concept B2B commerce platform and Human Capital Management performance review portal.

• Mentored (5) product specialists who partnered with product teams to develop new PoC and prototype initiatives

SR. USER ACQUISITION MANAGER, MOBILE

MAAII LLC  -  HONG KONG

• Directed product marketing, launching new android and iOS apps in 11 languages across 12 international markets; achieving #1 overall free app in Google Play + iTunes.

• Developed cross-channel user acquisition campaigns that drove as many as 1 million user signups over 7 days.

• Set the marketing roadmap; managing a team of 5 marketers for user acquisition, PR, social media, and product.

• Drove data analysis covering user clickstreams, competitor comparisons, market research, and behavior patterns to optimize for acquisition growth.